Google / Youtube Ads
Amplify your business's impact! We build powerful Google & YouTube ad campaigns with strategic development, precise targeting, and compelling creatives to secure more leads and clients.
Google Ads (Search) Campaign Strategy & Setup
Developing comprehensive strategies for Search campaigns, including keyword research (identifying high-intent terms), competitive analysis, ad group structuring, writing compelling text ads (headlines, descriptions, ad extensions), and setting up bidding strategies to target users actively searching for products/services.
Conversion Tracking & Analytics Integration
Setting up robust conversion tracking within Google Ads (e.g., website purchases, lead form submissions, phone calls, app installs) and integrating with Google Analytics 4 (GA4) for comprehensive data analysis and attribution insights.
YouTube Video Ad Management
Crafting strategies for various YouTube ad formats (e.g., skippable in-stream, non-skippable in-stream, in-feed video ads, bumper ads), including video creative conceptualization, audience targeting (demographics, interests, custom segments, video viewers), and placement strategies.
Keyword Research & Negative Keyword Management
In-depth research to identify profitable keywords and long-tail terms for Search campaigns, along with continuous management of negative keywords to prevent ads from showing for irrelevant searches, thereby improving ad spend efficiency.
Shopping Ads (Google Merchant Center) Management
For e-commerce clients, setting up and optimizing Google Shopping campaigns. This involves managing product feeds in Google Merchant Center, structuring Shopping campaigns, optimizing product titles/descriptions, and bidding to drive product sales.
Display Network Campaign Management
Designing and managing campaigns across the Google Display Network (GDN) to reach audiences with visual ads (banners, rich media) across millions of websites and apps. This includes audience targeting (affinity, in-market, custom intent, remarketing), ad design consultation, and placement optimization.
Bid Strategy & Budget Optimization
Implementing and adjusting advanced bidding strategies (e.g., Target CPA, Target ROAS, Maximize Conversions) tailored to client goals. Rigorous daily/weekly budget monitoring and adjustments to ensure optimal spend and maximum return across all Google and YouTube campaigns.
Ad Copy & Creative Optimization
Continuously testing and refining ad copy (headlines, descriptions, ad extensions for Search) and advising on best practices for video ad creatives (for YouTube) to improve click-through rates (CTR) and conversion rates. This often involves A/B testing variations.
Performance Max Campaign Management
Leveraging Google's automated Performance Max campaigns to find converting customers across all Google channels (Search, Display, YouTube, Gmail, Discover) from a single campaign. This involves providing high-quality assets (text, images, videos) and guiding the campaign's learning.
