Médicos Generales Colombianos
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Website Design
The successful website redesign started with a deep understanding of the brand. By strictly following their brand guidelines, we ensure that the new website maintained a consistent look and feel with all their other marketing materials. This included using their approved color palette, typography, logo variations, and imagery. A cohesive brand presence builded trust and recognition.
In addition to brand consistency, the new design also incorporated the latest web design trends to ensure a modern, professional, and engaging user experience. This involved a clean, minimalist layout, the use of interactive elements, and dynamic content that responded to user behavior. The goal was to create a design that not only looked great but also functioned seamlessly across all devices, from desktops to mobile phones.
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Email Marketing
We developed a deep understanding of brand's message and goals to ensure every email sent was a true reflection of their identity. By adhering to the established voice, tone, and visual guidelines, we guaranteed that each message felt authentic and consistent, whether it was an informational newsletter or a promotional offer.
We designed emails that were both visually stunning and highly effective. We created clean, responsive, and mobile-friendly layouts that captured attention. This involved using engaging imagery, clear calls-to-action, and a logical flow that guided the reader to the next step. Our goal was to create emails that not only looked professional but also encouraged clicks and conversions.
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Whatsapp Marketing
We tailored a WhatsApp marketing strategy to their unique needs. We started by analyzing their brand and audience to craft a messaging strategy that felt professional and valuable to medical professionals.
We segmented their audience to send personalized messages based on medical specialties and interests, ensuring each recipient received relevant information about upcoming events and courses. We used rich, interactive media—such as detailed PDFs, event photos, and quick-reply buttons—to simplify the registration process and answer common questions. Additionally, we set up automated sequences for event reminders and post-event feedback, ensuring a seamless experience. The campaign's success was continuously tracked with comprehensive analytics, allowing us to optimize our approach and maximize event attendance.