Paid Media managing with Google Ads and Meta Ads
Handled this client since Q4-2024. Paid media campaigns saw significant growth in 2025. The number of calls increased by over 73% year-over-year, and the total call duration more than doubled. This indicates a successful strategy in driving call volume.
Average CPC = £1,13
Average CTR = 2,31%
Budget handled = +£15.000
Impressions = +600.000
Clicks = +13.000
Detailed results
1. Growth in Call Volume
Total Calls: The total number of calls increased from 164 in 2024 to 285 in 2025. This represents a substantial 73.8% increase, successfully meeting client KPI of getting leads through calls
Total Duration: The total duration of all calls grew from 20,145 seconds in 2024 to 42,179 seconds in 2025. This is an impressive 109.4% increase, which is even more significant than the call volume growth. This means the client was getting not only more calls but also longer calls, potentially more valuable conversations.
2. Efficiency and Quality of Calls
While total volume and duration are up, it's crucial to look at the efficiency of each call.
Average Call Duration:
2024: 20,145 seconds / 164 calls = 122.8 seconds per call
2025: 42,179 seconds / 285 calls = 147.9 seconds per call
Analysis: This is a crucial positive trend. The average duration of a call increased by 20.4%. This suggests that the calls you are generating are, on average, of higher quality and are more likely to be valuable leads. This could be due to improved targeting, better ad copy, or more effective keywords.