A Coworking space in Financial Disctrict in NY. The coworking space has a robust and generally profitable digital marketing operation. The total ad spend of +$70K has generated 733.50 conversions, at an average cost per conversion of $96.79.
Given the average coworking space price in New York is around $400, this indicates a very healthy return on investment, with a customer acquisition cost that is less than a quarter of the average customer value. The campaign portfolio is well-balanced, utilizing high-volume, high-cost campaigns alongside more efficient and targeted ones.
Average Cost / Conversion = $96.79
Clicks = +58K
Impressions = +4.5M
Average CPC = $1.23
Budget = +70K
Search Campaign: This campaign was the top performer in terms of conversions (235) and clicks (9,741). Despite the highest cost (+$33K), its cost per conversion of $143.34 was still highly profitable and well below the $400 average membership price. This campaign was critical for capturing high-intent users searching for coworking spaces.
Performance Max Campaign: This campaign was another significant conversion driver with 201 conversions. It was also very efficient with a Cost / conv. of $75.98, making it a key component of the marketing mix. Its high impressions (1,344,902) indicated a broad reach, even though the click-through rate (CTR) is relatively low.