To standardize its brand identity, Teradata developed a comprehensive set of brand guidelines. These guidelines, based on an existing PDF document, outline the company's core visual elements to ensure consistency across all internal and external communications.

The project involved creating a dedicated Frontify cover page and a complete brand guidelines manual. This manual meticulously details the proper usage of the Teradata logo, defines the official color palette, specifies approved fonts, and establishes standards for photography. By codifying these elements, the guidelines provide a clear roadmap for anyone working with the Teradata brand, ensuring every piece of content is instantly recognizable and aligned with the company's identity.